The Second Coming
William Butler Yeats
Turning and turning in the widening gyre
The falcon cannot hear the falconer;
Things fall apart; the centre cannot hold;
Mere anarchy is loosed upon the world,
The blood-dimmed tide is loosed, and everywhere
The ceremony of innocence is drowned;
The best lack all conviction, while the worst
Are full of passionate intensity.
Things… could be better.
The economic, cultural, and political context in which nonprofits operate shape their messaging, strategies, and results. And while the Benchmarks team is based in the US, we know, despite the attitude of many, that the US is not the entire world.
That’s why we make an effort to include the widest possible range of participants in the global version of our annual M+R Benchmarks Study (available at mrbenchmarks.com). And it’s why we are excited to once again partner with our friends at Rally to present this UK and Ireland edition of M+R Benchmarks.
Our analysis and findings are based on data provided by 39 Benchmarks participants based in the UK and Ireland. These organisations work to make the world a better place across a variety of issues, and we are grateful for the extraordinary impact they make every day.
We are also grateful, specifically, for the time they have taken to share data and answer questions about their digital programmes. Their contributions have allowed us to explore detailed results across digital channels, including email, mobile messaging, social media, advertising, and web traffic. And, they let us separate out any differences between how supporters are engaging in the UK and Ireland compared to the rest of the world.
So many amazing organisations! Such a treasure trove of data! Surely some revelation is at hand. Let’s go take a look.