Mobile Messaging

[since feeling is first]

E.E. Cummings

since feeling is first
who pays any attention
to the syntax of things
will never wholly kiss you;

wholly to be a fool
while Spring is in the world

my blood approves,
and kisses are a better fate
than wisdom
lady i swear by all flowers. Don’t cry
—the best gesture of my brain is less than
your eyelids’ flutter which says

we are for each other: then
laugh, leaning back in my arms
for life’s not a paragraph

And death i think is no parenthesis

Key Lines

Mobile Messaging

Mobile messaging (a.k.a. text messaging or SMS/MMS) subscriber list size increased by 8%.
Nonprofits had 224 mobile subscribers for every 1,000 email subscribers. The Rights sector was an outlier with an average of 557 mobile subscribers per 1,000 email subscribers.
The average click-through rate for mobile fundraising messages was 2.82%, and response rate was 0.14%. Both of these numbers represented significant increases from the previous year.
Revenue sourced to mobile messages accounted for 0.9% of all online revenue in 2024.
Less than a third (29%) of nonprofits had an active peer-to-peer (P2P) text messaging program in 2024.

Read every line of our analysis in the PDF. Or peruse all charts below.

Mobile list growth

Email subscribers v mobile subscribers

Mobile messages per year per subscriber

Change in mobile messages per year

Mobile messaging statistics

Share of online revenue from mobile

What audience are you targeting

Who is doing your peer-to-peer text messaging

What is your organization using peer-to-peer texting for

Change in mobile revenue

Change email rev per 1,000 fundraising mobile messages