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Welcome to Benchmarks X
The 2016 M+R Benchmarks Study — our tenth — is the most extraordinary, exceptional, extravagantly excellent examination of online fundraising, advocacy, and organizing in existence. It includes detailed data from 105 nonprofits, including performance metrics for email, web, and social media. Find out where your own program excels — and where you’re falling behind.
We are so excited to share Benchmarks X with you.Download for free now
Benchmarks X — M+R’s TENTH Benchmarks Study — gathers detailed information from 105 nonprofits, including performance metrics for email, web, social media, and more. It’s designed to help you solve for X, whatever your program’s unique X happens to be. Find out where your own program excels — and pinpoint the spots where you’re falling behind.
We are so excited to share Benchmarks X with you — you can download the whole thing for free right now! If you want to explore a bit first, take our brief tour to see what you can expect from Benchmarks X.
Top-line Email Metrics
Messages per Subscriber per Year
List Growth and Churn
Fundraising Email Effectiveness Part 1
Fundraising Response Rates
Fundraising Email Effectiveness Part 2
Email Revenue per 1,000 Fundraising Emails delivered
Change in Online and Email Revenue
Change in Online Revenue
One-time & Monthly Giving
Change in Online Revenue by Type 2014–2015
Change in Number of Website Visitors per Month from 2014–2015
For Every 1,000 Email Subscribers, Nonprofits Have...
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Download the complete Benchmarks X for free, right now.